• Design Deep Thoughts

    I picked up this amazing newspaper advertisement for a grocery store today at Antiques Alley in Portland. The type is fantastic, and the wording is perfectly era-specific. It's really a beautiful piece of design.

    All of that said, it's not lost on me that had I been the age I am now when this was printed, I would not have looked at this piece of design or any, as a designer. I likely would have been in the demographic this ad was aimed at—the 'housewife'. While there certainly were women of that era who were able to break out of societal constraints, statistics say that the chances of being one of them would have been slim. 

    Mainly, I just want to say thank you to all the folks who made it possible for me to collect 'charming' type specimens out of interest as a graphic designer and educator.